I just wish they would add lifetime stats, as well as stats for the last 30 days, 7 days and yesterday. looking for keywords with low CTR or high conversion costs across multiple campaigns.looking for inactive keywords across multiple campaigns.adding new keywords to multiple campaigns.Some of the things that I prefer it for over the web interface include: I can’t have been the only developer to delight in that fact that the gods of Mountain View had feet of clay when it came to desktop apps.Īnyway they seem to have fixed some of the issues and the latest version (3.5.0) is reasonably useable. It was buggy (if you tried to add a phrase as broadmatch when you already had it as exact match you got a blank wizard window), lacking in basic GUI etiquette (simple things like Ctrl+click and Shift+click selection didn’t work) and slow. However the Google Adwords web app was sufficiently good and the desktop app sufficiently bad that it wasn’t really an improvement. The AdWords Editor benefit of copy & paste allows you to quickly duplicate anything you want, to then push live in record time. Enhanced Timeline Index lets you drag and drop. The Magnetic Timeline uses advanced metadata and Clip Connections for faster, easier editing. Obviously downloading all your data on to your desktop offers the potential to remove some of the latency inevitable in managing large amounts of data online. Here’s what’s new in AdWords Editor 10.2 (release notes): View and manage sitelinks and settings, including device preference, using the new Sitelinks (upgraded) tab. Final Cut Pro combines revolutionary video editing with powerful media organization and incredible performance to let you create at the speed of thought. Google has a free desktop tool for managing Adwords accounts.
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